Flawless are a 100% vegan, cruelty free and zero waste cosmetics company. They were launched in 2016 when their founder set out to purchase a new set of makeup brushes. After learning that many brushes are manufactured with cruelly farmed animal hair she set about searching for makeup brushes that were of a professional standard, affordable and cruelty-free. This was a challenge.
Most makeup brushes had one or two of these factors but never all three. So she decided to launch her own line of makeup brushes. That's when Flawless was born.
"We believe in offering our customers exceptional quality cosmetic products that perform to professional standards. It is important to us that all of our items are designed and handcrafted with respect for the natural environment. That is why we promise to never use anything animal related in any of our products.
All of our products are zero waste, cruelty-free, vegan and have been approved by PETA."