About Wouf

“We wanted to create a brand of bags and accessories that combined functional design with unique prints and ethical production. Our mission is to accompany people in their daily life while spreading joy and consciousness” - Pablo & Alice, co-founders

We take a lot of pride in the way we produce. While the majority of our process happens in our atelier in Barcelona, we count on the expertise of local suppliers that are part of our network for years. By producing locally, we have better quality control over each and every item, generate jobs in our community and preserve the environment by optimising resources.

Besides producing locally, we are committed to improving our production in order to preserve the environment. In 2021 we’ve replaced the majority of the raw materials we used with recycled alternatives. This decision, added to our local production model, lowered our carbon footprint to minimum levels and made our products even better for people and for the planet.

Designed for the daily life, our main collection is stylish, functional and made to last. The fabrics are made with recycled polyester from post-consumer plastic bottles, which uses 59% less energy to produce and generates 32% less emissions than virgin fabrics*. All other raw materials have been carefully selected to ensure the best quality while being respectful with the planet.

In 2021 we redesigned our entire packaging in order to make it more sustainable, replacing all papers with responsibly-sourced papers and all plastics with recycled plastics. We have completely eliminated the use of virgin plastics in our bags and wrappers and are currently working for a plastic-free alternative for our recycled polybags.

* According to a 2017 study by the Swiss Federal Office for the Environment.