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About SoYoung

SoYoung is a Canadian brand of elevated insulated bags on a mission to make your on-the-go lifestyle sustainable, stylish, and self-empowering.
Designed for the wellness-focused woman and parent, our bags feature a minimal aesthetic and thoughtful features like removable insulated inserts, messenger straps, and accessory pockets.

"It is my deepest hope that our products serve to empower others to overcome their own limiting beliefs and access the courage necessary to pursue their own best life" - Catherine Choi, Founder of SoYoung.