About Fruu

Fruu is a dynamic, London-based cosmetics brand known for its innovative use of upcycled 'wonky' fruits in their product range. Since its inception in 2017 by Dr. Terence Chung and Kelly Yee, Fruu has made significant strides in the beauty industry by offering a variety of sustainable and affordable cosmetics. Their product line includes a diverse selection of items such as lip, hand, and tinted balms, deodorants, coffee scrubs, as well as solid shower and haircare bars, all crafted to leverage the natural benefits of over 15 different types of fruits​​.

Fruu is committed to ethical and environmentally friendly practices. All their products are manufactured in the UK in small batches to ensure freshness and quality. The brand prides itself on being 100% vegan, cruelty-free, and PETA certified. A significant aspect of their sustainability ethos is the use of ingredients derived from processed fruit waste, which not only helps in reducing food waste but also supports small fruit farmers by providing an additional source of revenue.

Moreover, Fruu maintains an affordable pricing strategy under the belief that sustainability should be accessible to everyone. They also engage in charitable activities, offering support for various causes, including environmental conservation through donations to organizations like the World Wide Fund for Nature.